The Ten Greatest Marketing Mistakes and How to Avoid Them :: Business Marketing Mistakes Companies Essays

The Ten Greatest Marketing Mistakes and How to Avoid Them Its a certain fact that business these days is more competitive than its ever been. To stay alive these days, you just cant just offer a quality product at a fair price. These days, you have to know how to market effectively. Unfortunately, most businesses have no idea of how to get the most out of every marketing dollar that they spend. You should demand that ou get the best results from every dime you drop into marketing! Most companies spend more time planning their company Christmas party than they do creating powerful, persuasive, marketing communications. Now this can stop. Herein are the 10 greatest marketing mistakes and how you can avoid them. Before I get into it, let me tell you why I put this together. As I consult with current clients, bring on new clients, and market for more, I am learning more and more. Its come to my attention time and time again, when I bring on a new client I find that they are making almost the exact same mistakes as another of my clients was, in a totally unrelated field! These marketing mistakes arent confined to a singular industry. These mistakes Ive found across the board. I have worked with computer software companies, food companies, cable sales companies, real estate brokers, financial consultants, and many more. All of these companies had most, if not all of these 10 greatest marketing mistakes present in their operations. If one or two of these mistakes dont apply to you, then you should congratulate yourself! You must already be on the road to marketing success! Here they are in no particular order: Mistake # 1: Your business focuses on itself, and not on your prospects and customers needs. Does this seem too obvious? Look through your yellow pages. Pick them up right now and glance through. Answer this question: Are most of the ads telling you what benefits you get if you if you become a customer? Or are the ads telling you about the vendors, where they are, how wonderful they are, what they do, how great their quality is, how great their service is, and all about them? 95% of the ads are totally focused on the business and not on what the business can do for YOU, the prospect! Take a look at the ads in the newspapers, on the TV, and listen to the radio.

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Dementia according to Stephen Tilley is a â€Å"progressive global impairment of cognitive function.† It means that dementia is a disorder in the mental domain and dementing illness has to do with abnormalities of ones behavior which manifested by an act of madness, craziness, or derangement.But dementia according to Mary Kaplan does not only refer to one particular disease alone. It includes variety of disorders â€Å"that can be triggered by several un related situations.† (p5) Kaplan noted that some of this â€Å"disorder maybe reversible if diagnosed early and treated.† (p5) Thus management and treatment of person suffering from dementing illness is very important for the patient’s possibility of recovery.Brian Draper clarified that the term dementia is a term â€Å"used medically to describe a syndrome that is caused by many different diseases.† (p1) It means that dementia has many other type including Alzheimer’s disease and other types of the disease though by definition the term was commonly identified as decline in memory and thinking due to brain disease.Kaplan noted that recent public and professional awareness that â€Å"dementia is the result of a disease and not a normal part of aging has led to an increase in research in to the causes of dementing illnesses, as well as development of specific diagnostic criteria and tests.† (p6)Dementia patients figured out by Nawab Qizilbash as commonly less educated adult. She says â€Å"dementia patients maybe older, less educated, and have more co- morbid medical condition and take more concomitant medication than the typical patient evaluated in clinical trial for dementia.† (p365)Qizilbash cited some studies indicating that most of the patients suffering dementia illness were in their seventies, eighties and nineties but did not give clear idea whether the disease is age related. Here is Qizilbash statement regarding these studies:â€Å"One is the cas e of the very elderly who will increasingly represent a larger portion of those with dementia, and for whom we really don’t know if there are important age related-differences in either the biology of their dementias or their response to therapies.Although those who are older than eighty years represent at least half of those with dementias in most population, the averaged patient in clinical dementia trials is in their seventies with few nonagenarians exposed to treatment.†(p366)

Theories of Development Essay - 1778 Words

Theories of Development There are many branches of psychology. The field of human development is divided into five theory groups. The theory groups are Psychodynamic, Cognitive, Systems, Biological and Behavioral. Each theory group has many contributing theorists. Some theories overlap while others are independent. Often theories are credible whereas others cause skepticism. There are many contributors to the world of psychology with different views and beliefs about human development. Psychodynamic Theory Sigmund Freud was one of the most influential contributors to the field of psychology. Freud was born in 1856, in Moravia. In 1881, Freud received a doctorate in medicine. Freud’s main focus of study was neurology; this led him to†¦show more content†¦Erickson developed the psychosocial theory of personality development. The theory includes eight stages of development: Trust vs. mistrust (birth-12 months), Autonomy vs. shame and doubt (12 months-3 years), Initiative vs. guilt (3-6 years), Industry vs. inferiority (6-12 years), Ego identity vs. ego diffusion (12-18 years or older), Intimacy vs. isolation (18-40 years), Generativity vs. self-absorption (40-65 years), and Integrity vs. despair (65 years and older). According to Craig and Dunn (2010), Erickson’s theory emphasizes social interactions and argues that a distinct part of each individual is based on the culture in which the individual is raised, depending heavily on the individual’s interactions with caregivers during infancy. Social forces continue to shape personality throughout the lifespan as the individual experiences relationships with others (p.13). Cognitive Theory The cognitive theory attempts to explain human behavior. This theory of psychology tries to understand the thought process behind one’s personality or behavior. Two of the main cognitive theorists are Jean Piaget and Lev Vygotsky. Both theorists have come a long way to help us understand the cognitive theory. The cognitive approach to psychology has shown a lot of advancement from the contributions made by Piaget and Vygotsky. They have set the foundation forShow MoreRelatedThe Theory Of Human Development Theory1642 Words   |  7 PagesHuman development theories are theories intended to account for how and why people become, as they are. These theories provide the framework to clarify and organize existing observations and to try to explain and predict human behavior. It is important to recognize the complexity of human development and the theories that explain human development. (Berger, pg. 23). The three theories that have influenced by development are Jean Piaget’ s Cognitive Theory, Abraham Maslow’s Humanism and Erik Erikson’sRead MoreTheories And Theories Of Human Development1337 Words   |  6 Pages10/11/17 Principles of Human Development Paper #1 The concepts and theories of human development are important for a school counselor to have knowledge on. Knowledge on these topics can aid the counselor in better understanding the circumstances of their students. There are three main developmental sections which will be discussed in this paper. Those three include physical development, cognitive development, and social development. Each section contains multiple theories and concepts that would beRead MoreTheories of Development6168 Words   |  25 PagesTheories of Development Multiple Choice Questions 1) Which of the following theories relies on the understanding of internal drives and emotions to answer the whys of human development? 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